Our Story
MADE BY RADW, pronounced "Made By Raj," is a sustainable, Ghanaian, woman-led, multinational beauty-technology company that offers premium, organic African skincare and haircare products for global export. Founded by visionary entrepreneur Ewuradwoa Ahwoi, the company is committed to promoting natural wellness through high-quality exotic butters, oils and products, including premium unrefined shea butter and all natural African black soap. Sourced directly from women cooperatives in Northern Ghana, MADE BY RADW not only delivers authentic beauty solutions but also plays a significant role in empowering women, their families, and their local communities.
At the heart of MADE BY RADW is a commitment to sustainability and ethical sourcing. The brand aims to provide customers with natural, effective skincare and haircare products while fostering positive socio-economic impact. The company operates in both retail and wholesale sectors, with an officially registered presence in Ghana and Malaysia. This dual-market approach allows MADE BY RADW to cater to a diverse clientele, providing both individual consumers and bulk buyers with premium natural products.
The company’s flagship products include African black soap and unrefined shea butter. African black soap, renowned for its deep-cleansing properties, is crafted using traditional methods and enriched with natural ingredients. Unrefined shea butter, known for its moisturising and healing benefits, is sourced from the nut of the shea tree, maintaining its natural properties and efficacy. These multi-purpose products are catered towards individuals with various skin and hair concerns such as acne, hyperpigmentation, eczema, dandruff, dry skin, dry hair, itchy scalp, psoriasis, hair breakage, hair fall, slow hair growth, and so much more! They are suitable for all skin and hair types and are certified by the Ghana Standards Authority and Food and Drugs Authority of Ghana.
As part of its strategy to elevate Ghana's visibility on the global stage, MADE BY RADW actively seeks strategic partnerships with both private and public sectors. The company is focused on expanding its international reach, enhancing global awareness of Ghanaian natural products, and fostering economic growth through cross-border collaborations.
MADE BY RADW envisions itself as a global leader in the natural beauty sector, bridging the gap between traditional African remedies and modern skincare and haircare needs. Through its dedication to ethical sourcing, women empowerment, and confidence restoration, the company is poised to make a lasting impact in the natural beauty industry while championing the rich heritage of African products.